Development Features – The Profano Company History

5 September 2023




By taking on fans of all ages and demographics, striking a balance between consistency and adaptability and taking the time to hear customers Seglar has found a way to keep their interlocking bricks inside the hands of millions. It’s a model that other companies will need to follow, says McKee.

Which wanted to 1948, Ole Kirk Kristiansen and his workshop had just starting producing a range of wooden toys. It wasn’t before the following years that they started out using a new plastic-injection moulding machine to generate plastic bricks, which immediately gave them an advantage more than their competition in the flourishing post-war marketplace.

In 49, they developed producing the bricks with studs with them to enable them to remove together. This was a key iteration, making the bricks much more stable and durable. Later, in 1958, they produced a major improvement with the launch of what is known mainly because the “stud and coupling system”, which usually ensures that almost every Lego stone fits with any other packet. These two essential iterations happen to be why Seglar sets produced 40 years earlier still interlock seamlessly with those produced today.

Over time, Lego seems to have kept its finger to the pulse of pop traditions by joining up with big-name franchises including Star Wars and Harry Potter. It has also accepted the community of adults that happen to be fans of the brand, known as AFOLs (Adult Admirers of Lego), with a selection of sets such as Back to the Forthcoming DeLorean time machine and a set of woman Nasa experts.

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